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Fashion for Moms & 8 Stores to Shop At

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Fashion for Moms and 8 Stores to Shop… Tips for outfits for moms, who are over 30, on the go, and not quite sure which section and stores to shop at!

Fashion for Moms & 8 Stores to Shop

fashion for moms over 30, and stores to shop at

I’m an early 30-somethin’ gal, who has two little, mud-lovin’, boys at home.

You have littles too? You’ll LOVE these “mom life” shirts that I’ve found for us mamas!

In a perfect world, I’d love to dress up every day in something like a fancy all-white trench suit, or a fun dress.

See my CURRENT favorite fashion finds, and shop my Instagram HERE!

But let’s face it. I’d have that gorgeous white pants suit on, and my youngest would chuck his melted chocolate chip muffin at it, and game over.

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.

See the outfit details in the photo above here: Cozy Neutrals + A Bootie Must-Have

So if I’m not wearing one of my favorite “mom life shirts“, as a mom, on-the-go, I have to think practical, versatile, and affordable. (You know, for those outfits that can’t see the light of day again, because of the chocolate chip muffin incident I mentioned a second ago.)  So when shopping at my favorite stores, I always try to keep those three main bullet points in mind:

3 Things to Keep in Mind While Shopping

• Practical

I’m a mom. No belly shirts and super low-cut tanks are gonna work. My kids already invade enough of my private space as it is. No need to give them easy access.

• Versatile

I need to go from dressing like I can go out to dinner, but be prepared if the toddler throws his toys on the floor in public and I’m spending the majority of my time trying to not make a scene by accidentally showing off my butt-crack to the table next to us, because I chose a pair of stylish jeans that creeps down each time I bend over. #gross

• Affordable

Again, the melted chocolate chip muffin. When my kids (or I) ruin a shirt during one of my daily motherly duties, I don’t want to go into a deep depression because I just ruined a hundred dollar t-shirt.

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.

See the outfit details of the photo above here: Dressy Trench + Winter Neutrals

Clothing Stores for Mom’s over 30

See my CURRENT favorite fashion finds, and shop my Instagram HERE!

Are there endless stores and boutiques out there that women over 30 can shop at? Of course. So just because I don’t mention them, doesn’t mean that you should stay away from it. All I’m doing is listing my favorite stores that seem to compliment the three bullet points that I shop by…

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.

See the outfit details in the photo above here: Best Leggings Ever + Red Buffalo Plaid

1. Target

Can I get an amen!? Target will totally come to my rescue for the best fashion finds, when I run in for toilet paper. Because let’s get real here… when I go IN to LOOK for clothes, I can’t find crap. But when I go in, strictly to only get one thing… I all of a sudden buy my entire Spring and Summer wardrobe. #targetdoesitagain  The long sweater in the very first photo of this post? Yep… Target!

2. H&M

It’s been a favorite for years. It’s also a “hit or miss.” Then there are also those times I walk in there, (shop online) and see a “Whaaaaa?! Is that seriously in style now?” item. But more times than not, I find basics and super cute items that are great for mom-life and looking stylish. The red and black buffalo plaid shirt in the photo above? That came from H&M. It’s one of my faves.

J.Crew Vests paired with Hunter Boots. One of my FAVORITE outfits in the winter!

See the outfit details in the photo above here: Vests are Best + Hunter Boots

3. Nordstrom

Ok, don’t get scared budgeting mama. I hear you loud and clear. The name Nordstrom scared me to death for years. I didn’t even want to look over to the store window when I’d bypass it at the mall. I had heard how expensive it was and made sure to stay away from there, in case I accidentally bought something by staring at it.

That was until a good friend of mine wanted to go in to look one day, and I had already gone to the bathroom, had a Starbucks in hand, and couldn’t think of another excuse of why I couldn’t walk inside there with her.

To my surprise, she headed right towards a section of clothes that had price tags on it, that was VERY comparable to other stores that I shopped at. I couldn’t believe it. She explained to me that they have different sections of brands/designers, and there were definitely more expensive items in the store, but that I could feel safe hanging out with her in the comfortable price range area. So give it a whirl.

I recently signed up with Trunk Club by Nordstrom, and it’s been AMAZING. I have them send me only items that are (mostly) under $100, and it’s like a jackpot every.single.time. it comes. If you want to try Trunk Club, you can fill out a profile here:

Try Trunk Club

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.

See the outfit details of the photo above here: Trunk Club Review Unboxing Video January 2017

4. Modcloth

I’m a sucker for dresses. Sundresses at that. They tend to pull off a timeless look, aren’t too short, and can be classy, casual, and dressy all at the same time if need be. I buy 90% of my dresses from ModCloth. I’ve had wonderful experiences with them with all of my orders too! This green dress was purchased from there, and it’s by FAR, one of my favorites. Shop Modcloth HERE!

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.

5. LE3NO

It’s one of those sites that made me very suspicious. The clothing prices look WAY too good to be true, and I just knew that they were going to take my money and run. But three orders in now… I’ve had nothing but great experience. Now does this mean that everyone has, or that you will? I have no idea! But I do know that I’ve had great experience, and WILL order from them again. I’ve ordered everything from tops, to blazers… that I receive TONS of compliments on.

The image below shows one of MANY jackets that I’ve purchased from LE3NO. Bright yellow… one of my faves.

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.


I was scared of LOFT too for a long time because I thought it would be crazy expensive. But when I realized the quality of their clothes… it was a game-changer.
I may only pay $24.99 or so for a shirt at Target, and a full-price shirt at Loft may be closer to $40.00 for the same type… but it seems to last SO much longer.

Plus, LOFT is just like any online store… they run SALES and I stock up when my favorites are on sale.

What are my favorites from LOFT?

  • Their skinny jeans. They have killer jeans and they last a LONG time.
  • Their blouses. Especially their “Henley” tops. If I could get one in every color, I would.
  • They have super cute dresses from time to time, like this one below. It’s one of my faves! 
Mom Clothes - floral dress from LOFT

7. J.Crew Factory Outlet

Now I do love J.Crew, but I have SO much more enjoyment while shopping at the J. Crew Factory Outlet, simply because of the price. Everything seems to always be at least 50% off, and I feel like I’ve found a deal every time I shop online there.

I’ll mostly snag cute tops, like this adorable scalloped cami and leopard flats below, from J.Crew Factory Outlet or puffy vests in the winter season.

Green cami scallop top

8. SheIn

This is a newer love, and to be honest, I didn’t really trust this store when I saw it online. Why? Because their shirts (which is all I’ve purchased so far) are usually about $7. That’s just insanely cheap, right?!

But I decided to risk it and buy a couple one day, and I was VERY pleased with it. They were shipped fast, and fit true to size. Since then, I’ve placed 2 more orders and those were great experiences too! Shop SheIn here!

What is YOUR Favorite Store for Mom Clothes?

I SO hope that you found at least a little outfit inspiration for your mom-self, in this post!

I don’t always get to share new outfits on the blog, but I do tend to share most of them on my Instagram, so head over there for up to date trends!

I’d love to hear what your favorite store to shop at is! Let me know in the comments below because I’d LOVE to add it to my online shopping routine.

To browse through my most recent favorite fashion blog posts, go for it HERE!

Fashion for moms tips ideas and the stores that she loves to shop at that are affordable and practical.

28 thoughts on “Fashion for Moms & 8 Stores to Shop At

  1. I don’t think I’ve ever really shopped at a Limited. I do like target and kohls!

    1. Jessica says:

      Yeah, I’m a Target and Kohls kinda gal too, but I do have a lot of friends that frequent The Limited! You should check it out! If you ever do decide to shop at The Limited, {Or Target and/or Kohls online too} make sure you go to Ebates first and that way you’ll get cash back too! I LOVE shopping online using ebates, because of all of the cash back that I get!

  2. Rachel says:

    I usually shop at Kohl’s, but occasionally at JC Penney, Old Navy, or Target….and I know what you mean about not knowing when to switch from Juniors to Women’s…

    1. Jessica says:

      So glad I’m not alone in all of this! I forgot about JC Penney! I need to add that to my list!

  3. I don’t know if I would fit in Juniors clothes anymore–lol! I probably do Kohls the most.

  4. Target clothes don’t fit me. That gets frustrating. I have been in this dilemma for a bit now.

    1. Jessica says:

      Well you should totally try the other stores out! Maybe you’ll find something you like in those!

  5. Carli says:

    Ugh! We don’t have ANY of those stores around here! Not even in Farmington NM (an hour away) …well except Target but I really hate Target’s clothes! Weird I know. But I love their bathing suits. Anyways, we have a JCP and a Maurices here and since that is really all we have, it isn’t weird to shop in the Maurices even though it is mostly juniors clothes!

    1. Jessica says:

      I actually buy most of my clothes online because we live in such a small town too. {What’s weird is that I live in a town called “Farmington,” haha!} All we have in our town is pretty much a JCP and a Maurices! Lol. Thanks for coming by!

  6. Adelien says:

    I am still fit the Junior clothes. Sometimes I share pants and Tshirt with my 7 years old niece. She is pretty big size (not fat).

    1. Jessica says:

      Wow! That’s amazing! How fun to share clothes!!!

  7. Kohls and Old Navy are my absolute favorites, mostly because you can find fabulous marked downs there. You can at Target as well but Kohls just seems to be my go-to place.

    1. Jessica says:

      It’s kind of crazy, but I never went to Kohls until about 3 weeks ago. I didn’t think I would ever be able to find anything there, and turns out, I found a whole new wardrobe there! So either my taste has changed, or the type of inventory they carry! I love it now!!!

  8. Sarah says:

    I deal with the same thing being 31, a mom, and only 4’10”. I am very careful not to dress like a kid since people seem to think I am a teenager anyway. I love Target and Old Navy and have recently discovered The Loft. They are little more pricey but often everything will go 50 or 60 percent off. I know some of my friends like New York and Company and Gap but none of their clothes seem to fit me right. I still shop in Jrs a lot too since things run smaller, just have to be very careful not to dress to young.

    1. Jessica says:

      Ooooh! I’ll have to check out The Loft! I’ve never been there before, but will make sure to make a run in, when I’m at the mall next! You’re super lucky to look so young, right!? Is that ever a bad thing!? 😉

  9. Camille - Paisley Grace Boutique says:

    I’ve gotta get my vote in for Kohl’s as well. Also, Nordstrom Rack can’t be beat for designer shoes at a fraction of the price. (I’ve gotten Frye and Vince Camuto boots there for $60!)

    1. Jessica says:

      Oooooh Nordstrom Rack is a good one!!! I do love popping in that store to see what I can find! Thank you Camille!!

  10. Marjorie says:

    Being on a budget with two girls means I usually don’t get further than Target. I’m short and on the heavy side so finding clothes that don’t make me look like a dump truck is a big challenge. Mostly I’m in jeans and T’s.

    1. Jessica says:

      Hi Marjorie! I LOVE Target clothes! They always seem to have a look/style that matches the current trends, at an affordable price! My favorite! Do you like flowy blouses? Those are my favorite!

  11. Lucy says:

    Have you ever tried Armoire? My friends mentioned it to me and their stuff is super high end — like designer level of Nordstrom but you rent it all. I guess the part I like best is they do all the laundry, plus it’s unlimited. I’m curious if anyone else has tried though? I’m still in my first month

    1. Jessica says:

      Hi Lucy! I haven’t tried that! But it totally sounds like something I’d love to look in to. Thank you so much for sharing!

  12. Mica says:


    1. Jessica says:

      FOR SURE!!! Love both of those!

  13. Christina M. says:

    Hey Jessica! So I just randomly stumbled onto your post and LOVE it! Love your style. Love the dialogue. Love that you’re empowering mom’s over 30 to simultaneously be cute and functional. All that being said…. can you puh-leeeez do a spring wardrobe inspiration post?? I was clicking all the links and couldn’t figure out why nothing was available and then I saw the date… 🙄😅 Please help! I’m desperate to find that happy medium between my teenaged nieces and my mom, lol.

    1. Jessica says:

      Awww!!! Hi Christina! I’m so glad that you’re here and that you love it. That means so so much.
      YES! I’d LOVE to and think it’s a great idea! I’ll see what I can do. In the meantime, I send out an email each week that features my favorite finds, and that usually consists of my favorite fashion finds. 😉 So if you haven’t signed up for that, you’ll want to, so you can see the latest! You can do that HERE! Thank you again… so sweet of you to say those nice things! XO

    1. Jessica says:

      YES! I LOVE H&M too!! Thank you!

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